Guide / Bus / Cost 2026

Bus body advertising costs in Hong Kong — 2026 price guide.

A wrapped double-decker is a moving billboard that covers the whole city. This guide breaks down Hong Kong bus body advertising costs by format — Super Whole Bus, Mega Panorama, Grand Panorama and partial panels — across KMB, Citybus and Long Win, plus printing, what drives price and how to brief a wrap.

Quick answer
How much does bus body advertising cost in Hong Kong?
According to Hypertree’s 2026 rate card, a Super Whole Bus (full wrap) costs HK$36,000–70,000 per bus for four weeks, plus HK$8,000–15,000 per bus for printing and fitting. A Mega Panorama (one side plus rear) costs HK$25,000–45,000, a Grand Panorama (one side) HK$18,000–35,000 and a partial body panel HK$3,500–8,000 per bus for four weeks.
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Hong Kong double-decker bus with a full-body birthday ad wrap, and a bus shelter ad
Overview

Why bus body advertising works.

Hong Kong’s bus network reaches roughly four million daily riders and, unlike a fixed billboard, a wrapped bus travels through several districts every day — Central, Causeway Bay, Mong Kok and across the harbour. You pay once and the ad covers the city.

Buses also offer a rare combination: large-format impact at a fraction of spectacular-LED cost. Per week, a full wrap costs about HK$9,000–17,500 per bus — roughly a tenth of the Sogo LED Wall.

Formats

Bus body formats, from full wrap to panel.

PremiumSuper Whole BusFull-body wrap on all sides and the back. Maximum impact and the strongest photo and social value.
PopularMega PanoramaOne full side plus the rear — seamless creative across both surfaces.
ValueGrand PanoramaAn entire single side. Strong visibility at lower cost than a whole bus.
EntryPartial body panelSection-level panels for budget-led campaigns that want scale across many buses.
Add-onSeatbacks & sheltersSeatbacks and bus-shelter panels extend the campaign at points of dwell.
Costs

Bus body advertising price table.

Indicative 2026 rates, media cost per bus unless stated. These match our bus advertising rate card and the Hong Kong Advertising Cost Report 2026.

FormatDurationTypical cost (HKD)
Partial body panel (per bus)4 weeks3,500 – 8,000
Grand Panorama — one side (per bus)4 weeks18,000 – 35,000
Mega Panorama — side + rear (per bus)4 weeks25,000 – 45,000
Super Whole Bus — full wrap (per bus)4 weeks36,000 – 70,000
Printing & fitting (per bus)one-off8,000 – 15,000
Seatback (per bus)4 weeks2,000 – 6,000
Bus shelter digital panel2 weeks15,000 – 35,000

Cross-harbour and Hong Kong Island routes command a premium over New Territories routes. Multi-bus fleets are quoted per unit with volume discounts.

Pricing factors

What affects your bus ad cost.

  • Format. A Super Whole Bus costs about twice a Grand Panorama but gives far more impact and social shareability.
  • Route. Cross-harbour and Island routes through Central and Causeway Bay cost more than suburban routes; most exterior formats can be bought by route.
  • Duration & fleet size. Longer runs and multiple buses lower the per-unit rate.
  • Production. Printing and fitting (HK$8,000–15,000 per bus) is a separate line from media — about a fifth of a full wrap’s media cost.
FAQ

Bus body advertising — FAQ.

How much does a full bus wrap cost in Hong Kong?

According to Hypertree’s 2026 rate card, a Super Whole Bus wrap costs HK$36,000–70,000 per bus for four weeks, plus HK$8,000–15,000 per bus for printing and fitting. Premium routes and longer runs cost more.

What is the cheapest bus advertising format?

Seatbacks from HK$2,000 and partial body panels from HK$3,500 per bus for four weeks are the most affordable, followed by the Grand Panorama (one side) from HK$18,000.

Which is better — KMB or Citybus?

It depends on your routes and audience. KMB has the largest fleet and widest coverage; Citybus is strong on Hong Kong Island and cross-harbour. We plan across both.

Does the price include production?

No. Media and production are separate. Printing and fitting for a full wrap costs about HK$8,000–15,000 per bus, based on your design.

How far ahead should I book a bus wrap?

Allow about six weeks, including printing and installation. For Christmas and Lunar New Year, book earlier.

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