Minibus / Street level

Minibus advertising in Hong Kong — the routes buses don’t reach.

Hong Kong’s 4,350 public light buses carry about 1.47 million passengers a day, much of it on short neighbourhood routes that franchised buses and the MTR don’t serve. Hypertree books green and red minibus panels and whole-body wraps by route, so your ad runs exactly where your customers live and work.

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Quick answer

How much does minibus advertising cost in Hong Kong?

According to Hypertree’s 2026 rate card, a minibus panel ad starts from HK$510 per minibus per month (6-month minimum). A whole-body package on 10 minibuses costs HK$76,500 for 3 months, HK$130,000 for 6 months or HK$229,500 for 12 months, production and installation included — about HK$1,900–2,550 per minibus per month.

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Formats

Minibus advertising formats.

Two ways to buy: individual panels for long, low-cost presence, or whole-body wraps for impact on a chosen route group.

Exterior / panelRear or side panelA printed panel on the rear or side of the minibus. The lowest-cost way to stay visible on one route for months.

Exterior / wrapWhole-body wrapFront, rear and both sides below the window line. Bold, unmissable, photographed daily in busy districts.

Green minibusFixed-route targetingGreen minibuses run fixed routes to estates, hospitals, schools and MTR feeders — pick routes by district.

Red minibusCross-district reachRed minibuses run flexible cross-district routes, often overnight, covering Mong Kok, Kwun Tong and Causeway Bay.

Pricing

How much does minibus advertising cost in Hong Kong?

Minibus panel ad (per minibus)per month, 6-month minimum510 +

Whole-body package — 10 minibuses3 months, production included76,500

Whole-body package — 10 minibuses6 months, production included130,000

Whole-body package — 10 minibuses12 months, production included229,500

Media and production, HKD. Route choice is subject to operator availability. Longer flights cut the monthly cost per minibus by about a quarter.

Why it works

Why minibus works.

Hyper-local

Each green minibus route is a fixed neighbourhood loop — ideal for clinics, schools, gyms, property and F&B.

Long dwell, low cost

A whole-body wrap works out at under HK$2,600 per minibus per month — less than a single nano-KOL post.

18–24 hours on the road

Minibuses run from early morning to late night; red minibuses often around the clock.

Bought by route

We match routes to your postcode targets and confirm availability with operators before you commit.

Planning for Chinese New Year 2027? See every channel’s booking deadline →

FAQ

Minibus advertising — FAQ.

How much does minibus advertising cost in Hong Kong?

According to Hypertree’s 2026 rate card, panels start from HK$510 per minibus per month (6-month minimum) and a 10-minibus whole-body package is HK$76,500 for 3 months, production included. Six months costs HK$130,000 and twelve months HK$229,500.

Green or red minibus — which is better for advertising?

Green minibuses run fixed routes, so you know exactly which estates and stations your ad passes — best for local businesses. Red minibuses roam across districts and run later, so they suit broad awareness in busy areas.

What is the minimum booking?

Panels are usually sold for 6 months or more. Whole-body packages start at 3 months on 10 minibuses.

How far ahead should I book?

Allow about 4 weeks: 1–2 weeks for route confirmation and artwork approval, then printing and installation.

Is production included?

Whole-body package prices include one-time production, installation and removal. Repairs after accidents or vandalism are not included.

OutdoorBus advertising →Franchised buses on 400+ routes.OutdoorTaxi advertising →18,000 taxis across all districts.OutdoorBus shelter advertising →Street-level panels at stops.ReportHong Kong Advertising Cost Report 2026 →71 formats priced in HKD.

Get in touch

Talk to the team.

Tell us what you are planning. We reply with a channel recommendation and cost estimate within one business day.

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