Taxi / Citywide

Taxi advertising in Hong Kong — 18,000 moving billboards.

Hong Kong has 18,163 licensed taxis — red in the urban areas, green in the New Territories, blue on Lantau — carrying about 683,000 passengers a day. Taxis go everywhere buses and trains don’t, from hotel driveways to hospital drop-offs, which makes them one of the cheapest ways to be seen citywide.

Get a free taxi plan See taxi prices

Quick answer

How much does taxi advertising cost in Hong Kong?

According to Hypertree’s 2026 rate card, taxi door-panel ads cost HK$240–660 per taxi per month and full-body wraps HK$270–840 per taxi per month, with a 4-week minimum. A typical 30-taxi, 3-month full-body campaign costs about HK$24,000–76,000 in media. Rooftop panel networks run HK$20,000–80,000 per campaign.

Get an exact quote for your dates →

Formats

Taxi advertising formats.

Pick by budget and visibility: door panels for frequency, full-body wraps for impact, rooftop networks for reach.

Exterior / doorsFour-door panelsPrinted panels on all four doors. The most cost-efficient taxi format.

Exterior / wrapFull-body wrapThe whole taxi in your brand. Hard to miss on Nathan Road or Queen’s Road.

Exterior / roofRooftop panelLit rooftop boxes seen from pavements and other vehicles, sold as a network.

InteriorSeatback and rear windowMessages in front of a seated passenger for the whole ride — good for QR codes and offers.

Pricing

How much does taxi advertising cost in Hong Kong?

Four-door panels (per taxi)per month, 4-week minimum240 – 660

Full-body wrap (per taxi)per month, 4-week minimum270 – 840

Rooftop panel networkper campaign20,000 – 80,000

Media cost, HKD. Printing and fitting are quoted per design. Multi-month bookings reduce the monthly rate.

Why it works

Why taxi works.

Goes everywhere

Airport, hotels, hospitals, office towers, housing estates — taxis reach places no fixed site does.

Cheap per vehicle

From HK$240 per taxi per month, so 15–50 taxis gives citywide frequency at a modest budget.

Red, green or blue

Choose urban (red), New Territories (green) or Lantau (blue) fleets to match your audience.

Fast to launch

About 4 weeks from booking to the road, including artwork approval and printing.

Planning for Chinese New Year 2027? See every channel’s booking deadline →

FAQ

Taxi advertising — FAQ.

How much does taxi advertising cost in Hong Kong?

According to Hypertree’s 2026 rate card, four-door panels cost HK$240–660 and full-body wraps HK$270–840 per taxi per month, with a 4-week minimum. Rooftop panel networks cost HK$20,000–80,000 per campaign.

How many taxis should I book?

For citywide visibility we usually recommend 15–50 taxis for at least 3 months. Smaller, district-focused campaigns can work with fewer.

What is the minimum booking period?

Four weeks. Three months gives better value and stronger recall.

Which taxis can I choose?

Urban red taxis cover Hong Kong Island and Kowloon, green taxis the New Territories, and blue taxis Lantau Island including the airport area.

Is printing included?

No. Printing and fitting are quoted separately because they depend on the design and number of taxis.

OutdoorMinibus advertising →Route-level reach from HK$510.OutdoorBus advertising →KMB and Citybus wraps.OutdoorAirport advertising →Reach travellers at HKIA.ReportHong Kong Advertising Cost Report 2026 →71 formats priced in HKD.

Get in touch

Talk to the team.

Tell us what you are planning. We reply with a channel recommendation and cost estimate within one business day.

Trusted by 27 Hong Kong brands · 500+ campaigns delivered · 150M+ impressions

Chat on WhatsApp +852 6350 7287