Hong Kong Advertising Cost Report 2026.
What advertising really costs in Hong Kong this year — 62 formats across MTR, bus, tram, billboards, airport, TV and KOL, each with its price unit and how far ahead to book. Compiled by the media buyers at Hypertree from media-owner rate cards and campaigns we plan and book.
Six things the 2026 numbers tell you.
Entry price, average campaign and top end — by channel.
| Channel | Entry | Average campaign | Top end | Book ahead |
|---|---|---|---|---|
| MTR | HK$8,000 | HK$160,000 | HK$500,000+ | 4–12 wks |
| Bus | HK$2,000 | HK$83,000 | HK$270,000+ | 4–6 wks |
| Tram | HK$8,000 | HK$271,000 | HK$500,000+ | 4–8 wks |
| Billboard & DOOH | HK$30,000 | HK$447,000 | HK$500,000 | 1–12 wks |
| Airport (HKIA) | HK$80,000 | HK$500,000 | HK$2,000,000+ | 12 wks |
| TV | HK$3,500/spot | HK$200,000–800,000 | HK$2,000,000+ | 3–8 wks |
| KOL | HK$3,000/post | HK$30,000–150,000 | HK$300,000+ | 4 wks |
Bar = entry to top end. Dot = average campaign. Log scale, HK$1,000 to HK$2,000,000.
The 2026 price index: 62 formats, every unit stated.
Filter by channel or search a format. Every price shows what it buys — per spot, per post, per bus, per two weeks — so you are never comparing a weekly price with a quarterly one.
| Format | Channel | Price | Unit | Book ahead | |
|---|---|---|---|---|---|
| 4-sheet lightbox | MTR | HK$8,000–18,000 | 2 weeks | 4 wks | → |
| 12-sheet lightbox (single station) | MTR | HK$15,000–32,000 | 2 weeks | 4 wks | → |
| MTR birthday / fan ad poster | MTR | HK$8,000–20,000 | 2 weeks | 8 wks | → |
| Tube Card (in-train) | MTR | HK$30,000–80,000 | 4 weeks | — | → |
| In-train TV (network) | MTR | HK$80,000–180,000 | 4 weeks | — | → |
| Digital Escalator Crown bank | MTR | HK$80,000–200,000 | 2 weeks | 4 wks | → |
| Motion Zone | MTR | HK$120,000–250,000 | 2 weeks | 4 wks | → |
| Pillar wrap (major interchange) | MTR | HK$150,000–300,000 | 2 weeks | — | → |
| Saloon window / full train wrap | MTR | HK$200,000–400,000+ | 4 weeks | — | → |
| Full station takeover | MTR | HK$300,000–500,000+ | 2–4 weeks | 12 wks | → |
| Seatback (per bus) | Bus | HK$2,000–6,000 | 4 weeks | 4 wks | → |
| Partial bus body (per bus) | Bus | HK$3,500–8,000 | 4 weeks | — | → |
| Bus shelter digital panel | Bus | HK$15,000–35,000 | 2 weeks | 4 wks | → |
| Grand Panorama — one side (per bus) | Bus | HK$18,000–35,000 | 4 weeks | 6 wks | → |
| Mega Panorama — side + rear (per bus) | Bus | HK$25,000–45,000 | 4 weeks | 6 wks | → |
| Super Whole Bus — full wrap (per bus) | Bus | HK$36,000–70,000 | 4 weeks | 6 wks | → |
| Wrap printing & fitting (per bus) | Bus | HK$8,000–15,000 | one-off | — | → |
| Lower Deck TV (network) | Bus | HK$40,000–100,000 | 4 weeks | — | → |
| Theme Bus (full interior) | Bus | HK$60,000–150,000 | 4 weeks | — | → |
| Tram shelter panel (per shelter) | Tram | HK$8,000–20,000 | 4 weeks | — | → |
| Tram shelter digital panel | Tram | HK$15,000–40,000 | 2 weeks | — | → |
| Tram interior panels (network) | Tram | HK$40,000–90,000 | 4 weeks | — | → |
| Tram shelter domination | Tram | HK$60,000–150,000 | 4 weeks | — | → |
| Signature Tramcar — full wrap (1 tram) | Tram | HK$130,000–220,000 | 3 months | 8 wks | → |
| Signature Tramcar (3 trams) | Tram | HK$300,000–450,000 | 3 months | 8 wks | → |
| Tram fleet campaign | Tram | HK$500,000+ | 3 months | 8 wks | → |
| Tram wrap production (per tram) | Tram | HK$30,000–60,000 | one-off | — | → |
| Programmatic DOOH (network) | Billboard & DOOH | HK$30,000–80,000 | 2 weeks | 1 wks | → |
| Outdoor TV network | Billboard & DOOH | HK$50,000–120,000 | 4 weeks | — | → |
| Digital billboard — Causeway Bay | Billboard & DOOH | HK$80,000–180,000 | 2 weeks | — | → |
| Static billboard — Mong Kok | Billboard & DOOH | HK$80,000–150,000 | 4 weeks | — | → |
| Digital billboard — Central / Admiralty | Billboard & DOOH | HK$120,000–250,000 | 2 weeks | — | → |
| LED facade — Tsim Sha Tsui Centre / Empire Centre | Billboard & DOOH | HK$180,000–350,000 | 2 weeks | — | → |
| Sogo LED Wall, Causeway Bay | Billboard & DOOH | HK$200,000–400,000 | 2 weeks | 12 wks | → |
| Harbour Luminous (floating LED) | Billboard & DOOH | HK$250,000–500,000 | 2 weeks | 12 wks | → |
| HKIA lightbox panel | Airport (HKIA) | HK$80,000–200,000 | per campaign | 12 wks | → |
| HKIA floor graphics | Airport (HKIA) | HK$100,000–250,000 | per campaign | 12 wks | → |
| HKIA baggage-claim digital | Airport (HKIA) | HK$120,000–300,000 | per campaign | 12 wks | → |
| HKIA departure-gate digital screens | Airport (HKIA) | HK$150,000–400,000 | per campaign | 12 wks | → |
| HKIA Skytrain wrap | Airport (HKIA) | HK$200,000–450,000 | per campaign | 12 wks | → |
| HKIA Spectacular Digital LED | Airport (HKIA) | HK$300,000–600,000 | per campaign | 12 wks | → |
| HKIA experiential zone | Airport (HKIA) | HK$250,000–700,000 | per campaign | 12 wks | → |
| Full airport campaign | Airport (HKIA) | HK$500,000–2,000,000+ | per campaign | 12 wks | → |
| TVB Jade rotational 30s | TV | HK$3,500–8,000 | per spot | — | → |
| HOY TV 30s | TV | HK$8,000–30,000 | per spot | — | → |
| ViuTV 30s | TV | HK$15,000–60,000 | per spot | — | → |
| TVB Jade fixed off-peak 15s | TV | HK$20,000–50,000 | per spot | 3 wks | → |
| TVB Jade fixed prime-time 30s (drama) | TV | HK$40,000–120,000 | per spot | 8 wks | → |
| myTV SUPER / ViuTV app pre-roll | TV | HK$150–400 | per 1,000 impressions (CPM) | — | → |
| ViuTV branded content | TV | HK$100,000–500,000 | per project | — | → |
| TVB product placement | TV | HK$150,000–800,000 | per project | — | → |
| TV programme sponsorship | TV | HK$200,000–2,000,000+ | per package | 8 wks | → |
| Nano KOL (under 10K followers) | KOL | HK$3,000–8,000 | per post | 4 wks | → |
| Micro KOL (10K–50K) | KOL | HK$8,000–20,000 | per post | 4 wks | → |
| Mid-tier KOL (50K–200K) | KOL | HK$15,000–50,000 | per post | 4 wks | → |
| Upper-mid KOL (200K–500K) | KOL | HK$35,000–80,000 | per post | 4 wks | → |
| Macro KOL (500K–1M) | KOL | HK$60,000–120,000 | per post | 4 wks | → |
| Celebrity KOL (1M+) | KOL | HK$120,000–300,000+ | per post | 4 wks | → |
| Xiaohongshu KOC seeding note | KOL | ¥2,000–5,000 | per note (RMB) | 4 wks | → |
| Xiaohongshu mid-tier KOL note | KOL | ¥8,000–30,000 | per note (RMB) | 4 wks | → |
| Xiaohongshu top-tier KOL | KOL | from ¥50,000 | per note (RMB) | 4 wks | → |
| Xiaohongshu Juguang boosting | KOL | from ¥10,000 | per campaign (RMB) | — | → |
Normalised: what a week really costs.
| Format | Headline price | Sold as | Per week |
|---|---|---|---|
| MTR 12-sheet lightbox (one station) | HK$15,000–32,000 | 2 weeks | HK$7,500–16,000 |
| Super Whole Bus wrap | HK$36,000–70,000 | 4 weeks, per bus | HK$9,000–17,500 |
| Signature Tramcar wrap | HK$130,000–220,000 | 3 months, per tram | HK$10,000–16,900 |
| Programmatic DOOH | HK$30,000–80,000 | 2 weeks | HK$15,000–40,000 |
| Tube Card (in-train) | HK$30,000–80,000 | 4 weeks | HK$7,500–20,000 |
| TST Centre / Empire LED facade | HK$180,000–350,000 | 2 weeks | HK$90,000–175,000 |
| Sogo LED Wall | HK$200,000–400,000 | 2 weeks | HK$100,000–200,000 |
| Harbour Luminous | HK$250,000–500,000 | 2 weeks | HK$125,000–250,000 |
Per-week figures divide the media price by the sold period (3 months = 13 weeks). Production excluded.
Billboard and outdoor rates by district.
| District | Average campaign | Typical rates |
|---|---|---|
| Central | HK$170,000 | Digital billboards (Central / Admiralty) HK$120,000–250,000 per 2 weeks; IFC / Landmark podium sites HK$60,000–150,000 |
| Causeway Bay | HK$130,000 | Digital billboards HK$80,000–180,000 per 2 weeks; Sogo LED Wall HK$200,000–400,000 per 2 weeks |
| Mong Kok | HK$65,000 | Street-side billboards from HK$40,000; large building-side HK$90,000–180,000 per 4 weeks |
| Tsim Sha Tsui | — | Centre / Empire LED facade HK$180,000–350,000 per 2 weeks; Harbour Luminous HK$250,000–500,000 |
| Wan Chai | HK$60,000 | Roadside digital panels HK$40,000–100,000 |
What your budget buys in 2026.
| Budget | Typical plan |
|---|---|
| Under HK$30,000 | Test and learn: a few nano/micro KOLs plus bus panels, seatbacks or tram shelter panels. |
| HK$30,000–100,000 | Local launch: MTR station lightboxes plus micro KOLs, or one Super Whole Bus wrap. |
| HK$100,000–300,000 | District domination: MTR + bus + programmatic DOOH around one or two districts. |
| HK$300,000–1,000,000 | Citywide multi-channel: MTR, bus or tram wraps, digital billboards and a KOL layer. |
| HK$1,000,000+ | Always-on brand: TV sponsorship, station takeovers and iconic LED sites. |
How far ahead to book.
| Book ahead | Formats |
|---|---|
| 12 wks | Iconic LED (Sogo, Harbour Luminous), MTR station takeovers, HKIA airport |
| 8 wks | Tram full wraps, TVB prime-time spots, programme sponsorship, MTR birthday ads |
| 6 wks | Bus body wraps (incl. printing) |
| 4 wks | MTR lightboxes & digital panels, bus shelters & seatbacks, KOL, Xiaohongshu |
| 3 wks | Off-peak TV spots |
| 1 wks | Programmatic DOOH |
For Lunar New Year 2027 (Saturday 6 February 2027), 12-week formats need booking by about 14 November 2026. See the booking calendar for every season.
Where these numbers come from.
Prices are indicative 2026 ranges in Hong Kong dollars, compiled by the Hypertree Media Team from media-owner rate cards and campaigns Hypertree has planned or booked. They are media cost only unless the row says production.
Each row states its unit (per spot, per post, per bus, per two weeks, per campaign). “Average campaign” figures are typical totals for a standard campaign on that channel, not minimums. Final quotes depend on dates, sites, flight length, availability and production.
Read our editorial standards for how we write and correct our guides.
Free to use — please cite us.
Journalists, students and marketers are welcome to use these figures. Please credit “Hypertree, Hong Kong Advertising Cost Report 2026” with a link to this page.
Hypertree (2026). Hong Kong Advertising Cost Report 2026. Updated 28 October 2026. https://hypertree.com.hk/blog/advertising-cost-hong-kong/
What changed.
- 28 Oct 2026
- v1.0 — Report launched, replacing our 2026 cost guide. 62 formats with units and lead times; HKIA entry price corrected to HK$80,000; bus wrap figures aligned across our guides. Next scheduled review: December 2026.
Hong Kong advertising costs — questions.
How much does advertising cost in Hong Kong in 2026?
According to Hypertree’s Hong Kong Advertising Cost Report 2026, from HK$2,000 for a bus seatback and HK$3,500 for a bus panel or TVB rotational spot to HK$300,000–500,000+ for an MTR station takeover and HK$2,000,000+ for TV sponsorship. Typical campaigns average HK$83,000 (bus), HK$160,000 (MTR), HK$271,000 (tram), HK$447,000 (billboard) and HK$500,000 (airport).
What is the cheapest way to advertise in Hong Kong?
According to Hypertree’s 2026 report, bus seatbacks start from HK$2,000 per bus for four weeks, partial bus-body panels and TVB Jade rotational 30-second spots from HK$3,500, and nano KOLs from HK$3,000 per post. Programmatic DOOH starts from HK$30,000 for two weeks and can go live within a week.
How much does MTR advertising cost?
According to Hypertree’s 2026 report, MTR lightboxes cost HK$8,000–18,000 (4-sheet) and HK$15,000–32,000 (12-sheet) per station for two weeks, a typical MTR campaign averages HK$160,000 and a full station takeover costs HK$300,000–500,000+ for two to four weeks. Birthday and fan ads start from HK$8,000.
How much does a bus wrap cost in Hong Kong?
According to Hypertree’s 2026 report, a Super Whole Bus wrap costs HK$36,000–70,000 per bus for four weeks, plus HK$8,000–15,000 per bus for printing and fitting. Multi-bus campaigns reach HK$270,000+.
How much does a TVB ad cost?
According to Hypertree’s 2026 report, TVB rotational 30-second spots start from HK$3,500, fixed prime-time 30-second spots on TVB Jade dramas cost HK$40,000–120,000 and Jade title sponsorship starts from HK$500,000.
How much do Hong Kong KOLs charge?
According to Hypertree’s 2026 report, per post: nano HK$3,000–8,000, micro HK$8,000–20,000, mid-tier HK$15,000–50,000, upper-mid HK$35,000–80,000, macro HK$60,000–120,000 and celebrity HK$120,000–300,000+.
How far ahead should I book advertising in Hong Kong?
From one week for programmatic DOOH to twelve weeks for iconic LED sites, MTR station takeovers and the airport. Tram wraps, TVB prime time and sponsorships need about eight weeks; bus wraps six; MTR lightboxes, KOL and Xiaohongshu four.
Are production costs included in these prices?
No. Prices are media cost only unless the row says production. Wraps add HK$8,000–15,000 per bus and HK$30,000–60,000 per tram; TV commercials are quoted per brief.
Can I use these figures in an article or presentation?
Yes. Please credit “Hypertree, Hong Kong Advertising Cost Report 2026” with a link to this page. The full dataset is free to download as a CSV.
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