Blog / Guides / Hong Kong 2026
Hong Kong advertising — guides, costs & insights.
Expert guides on every advertising channel in Hong Kong. Real pricing, format comparisons, and practical advice from an agency that buys media every day.
Guide / All Channels
How Much Does Advertising Cost in Hong Kong?
- MTR, Bus, Tram, Billboard
- TV, KOL, Digital
- All HKD pricing 2026
- Budget-level recommendations
- Every OOH format
- Costs by channel
- Best locations by district
- How to choose
- Nano to Celebrity rates
- IG, YouTube, TikTok, XHS
- Platform comparison
- How to choose KOLs
- Head-to-head comparison
- Reach, cost, formats
- When to use which
- Combined strategy
- Central, CWB, Mong Kok, Tsim Sha Tsui
- Costs by district
- Sogo LED, Harbour Luminous
- Audience profiles
- SFC regulations & compliance
- OOH formats for crypto
- Costs & strategy
- Event-based campaigns
- TVB, ViuTV, HOY TV rates
- myTV SUPER OTT pricing
- Pre-emption system explained
- Budget-level guide
- HKIA formats & costs
- JCDecaux inventory
- 70M annual passengers
- Premium audience targeting
- 1.13M+ HK daily users
- KOL vs KOC strategy
- Ad formats & costs
- OOH + Xiaohongshu combo
- 6.5M monthly crossings
- Border checkpoint OOH
- Dental, beauty, F&B targeting
- MTR + Xiaohongshu strategy
- 2,000+ digital screens
- Daypart targeting
- 48-hour launch
- From HK$30,000
- 500+ vetted HK creators
- IG, YouTube, TikTok, Xiaohongshu
- Transparent pricing
- OOH + KOL integration
- Central avg HK$170K
- Causeway Bay · Sogo LED
- Mong Kok · lowest CPMs
- Tsim Sha Tsui · Harbour Luminous
- 86M consumers, 11 cities
- 6.5M monthly border crossings
- HK OOH + Mainland digital
- Packages from ¥15K/mo