Production / TVC / Hong Kong

TV commercial production in Hong Kong — from idea to on-air.

Hypertree writes, casts, shoots and delivers TV commercials, then buys the airtime on TVB, ViuTV and HOY TV. One team from script to broadcast, so the creative is built for the slots it will actually run in.

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Quick answer

What does TV commercial production include?

At Hypertree, a full TVC production covers the idea and script, casting, director and crew, location, shoot, edit, colour grade, sound, subtitles and broadcast-ready files for TVB, ViuTV and streaming, plus talent usage rights. Hypertree scopes each production to the brief and can pair it with airtime from HK$3,500 per TVB spot.

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What’s included

Everything a broadcast TVC needs.

01 / IdeaConcept & scriptA campaign idea and shooting script written for 30s and 15s from day one, not cut down as an afterthought.

02 / TalentCasting & talentSourcing, auditions and booking of on-screen talent, with usage rights agreed up front for TV, streaming and OOH.

03 / ShootDirector, crew & locationTurnkey production: director, crew, equipment, locations, props and wardrobe on a planned shoot day.

04 / PostEdit, grade & soundOffline and online edit, colour grade, sound mix, supers and subtitles in Traditional Chinese and English.

05 / VersionsCut-downs & digital cuts30s master, 15s cut-downs, OTT pre-roll and vertical social versions from the same shoot.

06 / DeliveryBroadcast deliveryStation-spec files delivered to TVB, ViuTV, HOY TV and myTV SUPER, timed to the media plan.

Process

Idea to on-air in five steps.

Idea & strategy

We build the campaign platform and script around what the audience needs to feel and remember.

Casting

We source, audition and book the talent, and lock usage rights for every channel.

Production

One planned shoot day can deliver a 30s master, 15s cut-downs and key visuals.

Media plan & buy

Airtime is planned and bought in parallel, so the edit matches the spots and dayparts booked.

Launch

TV, streaming and OOH go live on one timeline with one message.

Proof

Our largest TVC campaign.

Madame Pearl’s 70th anniversary

3 TVCs and 5 key visuals from a single shoot day; 320+ TV spots across ViuTV and TVB; 6.9M myTV SUPER pre-roll impressions; a 32-panel MTR digital run. Idea, casting, production and media by Hypertree.

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Why one team

Why produce and buy airtime with one agency.

Made for the slot

Cut-downs are planned with the media plan, so every spot length you buy has a finished edit.

One timeline

Pre-production and airtime booking run together. Prime-time TVB slots need 6–8 weeks’ notice, so we book while we build.

Assets that travel

Key visuals from the shoot flex into MTR digital panels, billboards and KOL content.

FAQ

TVC production — common questions.

How much does TV commercial production cost in Hong Kong?

It depends on the script, talent, locations and number of versions, so we quote each production after a free brief call. Airtime is separate: TVB spots start from HK$3,500 (rotational) and programme sponsorship packages from HK$200,000.

How long does TVC production take?

Allow several weeks from approved script to delivery. Prime-time TVB slots need booking 6–8 weeks ahead, so we book airtime in parallel with pre-production.

Can you produce 15-second cut-downs and digital versions?

Yes. We plan 30s masters, 15s cut-downs, OTT pre-roll and vertical social versions from the same shoot, as we did for Madame Pearl’s.

Do you handle casting and usage rights?

Yes. We source and book talent and agree usage rights for TV, streaming, OOH and social before the shoot.

Explore more.

TVTV Advertising →TVB, ViuTV, HOY TV airtime.GuideTV Cost Guide →TVB rate card explained.CaseCase Study →Madame Pearl’s 70th anniversary.

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Free TVC proposal in 24 hours.

Tell us your product, audience and timing. We’ll come back with a creative route, production scope and an airtime plan within one business day.

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