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Guide / OOH / Hong Kong 2026

The complete guide to outdoor advertising in Hong Kong.

Every OOH format, realistic HKD costs, and the best locations district by district. Whether you're planning your first campaign or optimising an existing media mix, this guide covers everything you need to know about outdoor advertising in Hong Kong in 2026.

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Quick answer
How much does outdoor advertising cost in Hong Kong?
Hong Kong outdoor advertising costs HK$3,500 to HK$700,000+ per campaign depending on format. Bus panels start at HK$3,500. MTR station lightboxes from HK$15,000. Tram wraps from HK$130,000. Digital billboards from HK$30,000. Iconic LED sites (Sogo, Harbour Luminous) from HK$200,000. Average OOH campaign: HK$160,000.
OOH Formats

Every outdoor advertising format in Hong Kong.

Hong Kong's OOH landscape spans transit, roadside, retail and digital. Here's every format, what it costs, and when to use it.

MTRStation Lightbox & Digital12-Sheet, 4-Sheet, Digital Escalator Crown, Motion Zone, Trackside TV. 11 lines, 100+ stations, 4.9M daily passengers. From HK$15,000.
MTRFull Station TakeoverDominate an entire station — wraps, pillars, floor vinyl, digital screens and turnstile branding. Premium stations from HK$300,000+.
BusBody Wrap & ShelterSuper Whole Bus, Emperor Plus, Half Bus, Theme Bus, seatback, shelter panel. KMB (4,200 buses), Citybus (1,700 buses). From HK$3,500.
TramTramcar & ShelterSignature Tramcar full wrap, interior panels, shelter panel and digital. 120 stops, 200K daily passengers on HK Island. From HK$8,000.
BillboardStatic & LEDRoadside billboards, building LED walls, rooftop signs. Sogo LED Wall, TST Centre, Empire Centre. From HK$30,000.
DOOHProgrammatic DigitalAutomated real-time bidding on digital screen networks. Triggered by time, weather, footfall. From HK$30,000.
TaxiRooftop & Wrap18,000+ taxis across HK. Rooftop panels, partial wraps, in-taxi screens. Mass coverage across all districts. From HK$20,000.
AirportHKIA MediaArrival hall, departure gates, baggage claim, Skytrain. Affluent traveller audience. From HK$100,000+.
HarbourHarbour LuminousFloating LED barge on Victoria Harbour. Visible from both sides. One of HK's most iconic formats. From HK$250,000.
Hong Kong outdoor advertising
Costs

How much does outdoor advertising cost in Hong Kong?

2026 media cost ranges in HKD. Production additional. Hypertree negotiates against rate card.

ChannelFormatCost (HKD)
MTRStation lightbox (2 wks)15,000 – 32,000
MTRDigital Escalator Crown40,000 – 120,000
MTRFull Station Takeover300,000 – 500,000+
BusPartial body wrap3,500 – 15,000
BusSuper Whole Bus36,000 – 70,000
TramShelter panel8,000 – 25,000
TramSignature Tramcar (3 mo)130,000 – 220,000
BillboardStandard digital30,000 – 180,000
BillboardSogo LED Wall200,000 – 400,000
BillboardHarbour Luminous250,000 – 500,000
DOOHProgrammatic network30,000 – 150,000
TaxiRooftop panel network20,000 – 80,000
AirportHKIA arrival/departure100,000 – 700,000

Average HK OOH campaign: HK$160,000. CNY and Golden Week attract 15-30% seasonal premiums.

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Locations

Best OOH locations by district.

Location is everything in OOH. Each district attracts a different audience and commands different CPMs.

  • Central. Hong Kong's business core. Finance professionals, C-suite. Average OOH campaign HK$170,000. Best: building LED, MTR Central/Admiralty, Des Voeux Road bus shelters.
  • Causeway Bay. Highest retail footfall. Shoppers, tourists, younger demographics. Sogo LED is the iconic site. Average: HK$130,000. Best: Sogo LED, roadside digital, tram shelter.
  • Mong Kok. Densest pedestrian traffic in HK. Mass-market consumers. Lower CPMs. Best: roadside billboards, bus stops, MTR Mong Kok station.
  • Tsim Sha Tsui. Tourist and retail hub. TST Centre and Empire Centre LED facades are landmark sites. Best: harbourfront LED, MTR TST, Avenue of Stars area.
  • Wan Chai. Mixed commercial and entertainment. Good value CPMs. Convention centre catches event attendees. Best: bus shelters, MTR Wan Chai, roadside panels.
  • Admiralty. Government and business interchange. Highest-traffic MTR interchange in the system. Best: MTR full station, escalator banks, Tamar Park area.
How to choose

Picking the right OOH format.

01
Define your objective
Brand awareness? High-impact formats like MTR takeovers and tram wraps. Direct response? Bus shelters and DOOH near retail.
02
Know your audience geography
Match formats to where your audience lives, works and commutes. MTR for cross-city reach. Bus for specific routes. Billboards for district dominance.
03
Set the right flight length
2-week flights suit launches. 4-week flights build frequency. 3-month tram wraps build sustained visibility.
04
Layer formats
Best OOH campaigns combine 2-3 formats. MTR stations for commuter reach + bus shelters for street reinforcement + DOOH for flexibility.
Explore channels

Deep-dive into each channel.

MTRMTR Advertising →Formats, pricing, station guide. BusBus Advertising →KMB, Citybus, Long Win. TramTram Advertising →Signature Tramcar, shelters. BillboardBillboard Advertising →DOOH, LED, static sites.
FAQ

Outdoor advertising — common questions.

How much does outdoor advertising cost in Hong Kong?

OOH costs range from HK$3,500 for a bus panel to HK$700,000+ for premium airport sites. MTR campaigns average HK$160,000, bus HK$83,000, tram HK$271,000, billboard HK$447,000. See the full pricing table.

What types of outdoor advertising are available?

MTR station lightboxes and digital, bus body wraps and shelters, tram wraps, static and digital billboards, programmatic DOOH, airport media, taxi advertising and harbour LED.

Which are the best OOH locations in Hong Kong?

Central (business), Causeway Bay (retail), Mong Kok (foot traffic), TST (tourism), Admiralty (interchange). See the location guide.

What is programmatic DOOH?

Digital Out-of-Home using automated real-time bidding on digital screens, triggered by time, weather, footfall or mobile proximity. Entry from HK$30,000.

How far in advance should I book?

Premium formats (Sogo LED, Harbour Luminous, MTR takeovers): 6-12 weeks. Standard billboard/bus: 3-4 weeks. Programmatic DOOH: days.

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