OOH / Causeway Bay / Hong Kong

Causeway Bay outdoor advertising — Hong Kong's busiest retail stage.

Causeway Bay carries the highest retail footfall in Hong Kong, anchored by the Sogo LED Wall — one of the city's most photographed screens. Hypertree plans and buys every outdoor format here: spectacular LED, digital billboards, tram and bus routes, and street-level panels around Times Square, Hysan Place and Lee Gardens.

Get a Causeway Bay Plan See Costs

HK$200K+

Sogo LED / 2 wks

1M+

Daily footfall

Retail district

24hr

Free plan

Quick answer

How much does outdoor advertising in Causeway Bay cost?

Outdoor advertising in Causeway Bay ranges from HK$30,000 for programmatic DOOH up to HK$400,000 for a two-week Sogo LED Wall buy. Digital billboards run HK$80,000–180,000. Tram and bus routes passing through Causeway Bay start around HK$8,000–25,000. The district draws over one million shoppers daily.

Key sites

Where to advertise in Causeway Bay.

Causeway Bay packs spectacular LED, retail digital networks and dense transit sites into a few hundred metres. The highest-impact placements:

SpectacularSogo LED WallOne of HK's most photographed LED screens, facing the Hennessy Road / Yee Wo Street junction.

Retail digitalTimes Square PrecinctDigital and podium sites around the Times Square mall and its open plaza.

Retail digitalHysan Place / Lee GardensPremium digital panels in the Lee Gardens luxury cluster.

TransitTram & bus routesFull-wrap trams and bus bodies running the Hennessy Road corridor through Causeway Bay.

Street-levelStreet panels & sheltersBus-shelter and street-furniture panels along high-footfall pavements.

Causeway Bay outdoor advertising — Sogo LED Wall and street-level OOH in Hong Kong

Pricing

Causeway Bay OOH costs.

Indicative 2026 rates, media cost only. Causeway Bay commands a premium over most districts because of footfall and visibility.

Programmatic DOOH (network)2 weeks30,000 – 80,000

Digital billboard — Causeway Bay2 weeks80,000 – 180,000

Sogo LED Wall2 weeks200,000 – 400,000

Tram full wrap (route via CWB)4 weeks30,000 – 55,000

Bus body (cross-harbour via CWB)4 weeks25,000 – 45,000

Bus-shelter / street panels2 weeks8,000 – 25,000

Expect 20–50% seasonal uplift around Chinese New Year, summer sales and year-end. 48–72 hour exclusive buyouts of the Sogo LED Wall are possible at negotiated rates for launch moments.

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When to buy

When Causeway Bay works.

Causeway Bay is built for mass retail salience. It earns its premium when:

Retail, beauty and fashion launches. The audience is in active shopping mode.
Mainland and overseas tourists. Sogo and Times Square are on most visitor itineraries.
Weekend and sale-period peaks. Footfall spikes sharply Friday to Sunday.
High-impact launch moments. A short Sogo LED buyout creates city-wide buzz fast.

FAQ

Causeway Bay outdoor advertising — FAQ.

How much does the Sogo LED Wall cost?

A two-week Sogo LED Wall buy typically runs HK$200,000–400,000 depending on rotation share and season. 48–72 hour exclusive buyouts are available at negotiated rates.

Can I run tram or bus ads through Causeway Bay?

Yes. Full-wrap trams and bus bodies on the Hennessy Road corridor pass directly through Causeway Bay, from around HK$25,000–55,000 for a four-week run.

Which brands suit Causeway Bay?

Retail, beauty, fashion, F&B and tourism brands perform best — the district's audience is in active shopping mode with heavy weekend and tourist footfall.

What is the cheapest way to advertise in Causeway Bay?

Programmatic DOOH from HK$30,000 or bus-shelter and street panels from around HK$8,000 give a Causeway Bay presence without a spectacular-LED budget.

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OOHBillboard / DOOH →All formats and pricing.OOHMTR →Reach at point-of-commute.OOHTram →HK Island icon.

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