TV advertising in Hong Kong — still the highest-reach medium.
Television remains Hong Kong's most powerful mass-reach channel. TVB Jade primetime delivers 600,000-1,000,000+ viewers per episode. Hypertree plans and buys across TVB, ViuTV and HOY TV — from 15-second spots to full programme sponsorships — with direct agency relationships and transparent rate negotiation.
Hong Kong's broadcast landscape.
Hong Kong has three main free-to-air broadcasters. Each serves a different audience and price point. We buy across all three and recommend the mix that matches your brief — not the one with the biggest rate card.
How much does TV advertising cost in Hong Kong?
TV advertising costs depend on channel, daypart, spot length, programme ratings and season. The ranges below reflect typical 2026 rates. Hypertree negotiates against rate card — most campaigns book well inside these figures.
Figures above are media cost only and exclude production. Chinese New Year, summer drama season and major sporting events attract seasonal premiums. Request a free tailored quote below — we'll size the right channel and daypart mix to your budget.
Get a Tailored TV QuoteWho TV advertising works for.
TV advertising delivers unmatched single-medium reach in Hong Kong, but it's not for every brief. It works best for:
- Mass-market FMCG and F&B. When you need every household in Hong Kong to see your product in one week, TV is still the only channel that delivers that scale.
- Property developers. New development launches and show-flat openings rely on TV for awareness among homebuyers.
- Financial services and insurance. Trust-driven categories where TV's authority and production values signal credibility.
- Government and public service. Public health campaigns, policy announcements and tourism promotion.
- Entertainment and events. Movie releases, concerts and seasonal events use TV to create mass awareness quickly.
For brands under HK$100K/month on broadcast, TV is rarely cost-efficient as a standalone. We'll usually recommend a digital-first approach with OOH support instead. Ask for a channel-mix recommendation.
The buying advantage.
TV advertising — common questions.
How much does TV advertising cost in Hong Kong?
Hong Kong TV advertising ranges from around HK$20,000 for an off-peak 15-second spot on a smaller channel to HK$2,000,000+ for a full programme sponsorship package on TVB Jade. A typical mid-scale TV campaign runs HK$200,000 to HK$800,000 including airtime. See the pricing table above for channel-level detail.
Which TV channels can I advertise on in Hong Kong?
The main free-to-air channels are TVB Jade (Cantonese, #1 ratings), TVB Pearl (English), ViuTV (Channel 99, younger 18-44 audience) and HOY TV (formerly HKOTV, niche programming with lower entry costs). TVB Jade dominates primetime viewership but ViuTV has been growing share steadily since its 2016 launch.
What TV ad formats are available?
Standard TVC spots (15s, 30s, 60s), programme title sponsorship, segment sponsorship, product placement, branded content integration, and digital catch-up inventory (pre-roll and mid-roll on myTV SUPER and ViuTV app). Connected TV (CTV) programmatic inventory is also available through select DSPs.
Is TV advertising still effective in Hong Kong?
Yes — TV remains Hong Kong's highest-reach single medium. TVB Jade primetime still delivers 600,000 to 1,000,000+ viewers per episode for top-rated dramas. TV is particularly effective for mass-market FMCG, F&B, property and financial services where broad reach and trust are priorities. However, for niche or digital-native audiences, we often recommend TV as part of a multi-channel mix rather than standalone.
How far in advance should I book TV advertising?
Prime-time spots on TVB Jade during peak drama season should be booked 6-8 weeks in advance. Off-peak and daytime slots can be secured with 2-3 weeks' lead time. Programme sponsorship requires 4-8 weeks depending on the show and exclusivity requirements.
Free TV media plan in 24 hours.
Send us your objectives, target audience and budget. We'll come back with a channel recommendation, daypart strategy and cost estimate — within one business day.