香港電視廣告 — 依然是覆蓋率最高的媒體。
電視依然是香港最強大的大眾傳播渠道。TVB翡翠台黃金時段每集吸引60萬至100萬以上觀眾。Hypertree 橫跨TVB、ViuTV及HOY TV進行策劃與購買 — 由15秒廣告到全節目冠名贊助 — 擁有直接代理關係及透明價格談判。
香港廣播電視版圖。
香港有三大免費電視台,各服務不同受眾及價位。我們橫跨三台購買,並推薦最適合您需求的組合 — 而非價格表上最貴的選項。
香港電視廣告收費是多少?
電視廣告收費取決於頻道、播出時段、廣告長度、節目收視率及季節。以下為2026年典型收費範圍。Hypertree 以低於標準價格表議價 — 大部分活動的實際收費遠低於這些數字。
以上為媒體費用,不包括製作。農曆新年、暑期劇集季及大型體育賽事設有季節性溢價。在下方索取免費報價 — 我們將根據您的預算為您搭配最佳頻道及時段組合。
索取電視廣告報價電視廣告適合哪些品牌。
電視廣告在香港擁有無與倫比的單一媒體覆蓋率,但並非適合所有需求。最適合以下品牌:
- 大眾消費品及餐飲。當您需要香港每個家庭在一週內看到您的產品,電視仍是唯一能達到此規模的渠道。
- 地產發展商。新盤推出及示範單位開放依賴電視提升買家認知度。
- 金融及保險服務。以信任為驅動的行業,電視的權威性及製作質素傳遞可信度。
- 政府及公共服務。公共衞生宣傳、政策公告及旅遊推廣。
- 娛樂及活動。電影上映、演唱會及季節性活動利用電視快速製造大眾認知。
月度廣播預算低於港幣$100,000的品牌,單獨使用電視廣告通常不具成本效益。我們通常建議以數碼為主配合戶外廣告。歡迎索取渠道組合建議。
購買優勢。
電視廣告 — 常見問題。
香港電視廣告收費是多少?
Hong Kong TV advertising ranges from around HK$20,000 for an off-peak 15-second spot on a smaller channel to HK$2,000,000+ for a full programme sponsorship package on TVB Jade. A typical mid-scale TV campaign runs HK$200,000 to HK$800,000 including airtime. See the pricing table above for channel-level detail.
Which TV channels can I advertise on in Hong Kong?
The main free-to-air channels are TVB Jade (Cantonese, #1 ratings), TVB Pearl (English), ViuTV (Channel 99, younger 18-44 audience) and HOY TV (formerly HKOTV, niche programming with lower entry costs). TVB Jade dominates primetime viewership but ViuTV has been growing share steadily since its 2016 launch.
What TV ad formats are available?
Standard TVC spots (15s, 30s, 60s), programme title sponsorship, segment sponsorship, product placement, branded content integration, and digital catch-up inventory (pre-roll and mid-roll on myTV SUPER and ViuTV app). Connected TV (CTV) programmatic inventory is also available through select DSPs.
Is TV advertising still effective in Hong Kong?
Yes — TV remains Hong Kong's highest-reach single medium. TVB Jade primetime still delivers 600,000 to 1,000,000+ viewers per episode for top-rated dramas. TV is particularly effective for mass-market FMCG, F&B, property and financial services where broad reach and trust are priorities. However, for niche or digital-native audiences, we often recommend TV as part of a multi-channel mix rather than standalone.
How far in advance should I book TV advertising?
Prime-time spots on TVB Jade during peak drama season should be booked 6-8 weeks in advance. Off-peak and daytime slots can be secured with 2-3 weeks' lead time. 節目冠名贊助 requires 4-8 weeks depending on the show and exclusivity requirements.