香港电视广告 — 依然是覆盖率最高的媒体。
电视依然是香港最強大的大眾传播渠道。TVB翡翠台黄金时段每集吸引60萬至100萬以上观众。Hypertree 橫跨TVB、ViuTV及HOY TV进行策划与购买 — 由15秒广告到全节目冠名赞助 — 擁有直接代理关系及透明价格谈判。
香港广播电视版圖。
香港有三大免费电视台,各服务不同受众及价位。我們橫跨三台购买,並推薦最适合您需求的组合 — 而非价格表上最貴的選项。
香港电视广告收费是多少?
电视广告收费取決于频道、播出时段、广告长度、节目收视率及季節。以下为2026年典型收费范围。Hypertree 以低于标准价格表议价 — 大部分活动的实际收费远低于这些數字。
以上为媒体费用,不包括制作。农历新年、暑期劇集季及大型体育赛事设有季節性溢价。在下方索取免费报价 — 我們将根据您的预算为您搭配最佳频道及时段组合。
索取电视广告报价电视广告适合哪些品牌。
电视广告在香港擁有無与倫比的单一媒体覆盖率,但並非适合所有需求。最适合以下品牌:
- 大眾消费品及餐飲。当您需要香港每个家庭在一週內看到您的产品,电视仍是唯一能达到此規模的渠道。
- 地产发展商。新盤推出及示範单位开放依賴电视提升买家认知度。
- 金融及保險服务。以信任为驱动的行业,电视的权威性及制作质素传递可信度。
- 政府及公共服务。公共卫生宣传、政策公告及旅遊推廣。
- 娛樂及活动。电影上映、演唱會及季節性活动利用电视快速制造大眾认知。
月度广播预算低于港币$100,000的品牌,单独使用电视广告通常不具成本效益。我們通常建议以数字为主配合户外广告。欢迎索取渠道组合建议。
购买优势。
电视广告 — 常见问题。
香港电视广告收费是多少?
Hong Kong TV advertising ranges from around HK$20,000 for an off-peak 15-second spot on a smaller channel to HK$2,000,000+ for a full programme sponsorship package on TVB Jade. A typical mid-scale TV campaign runs HK$200,000 to HK$800,000 including airtime. See the pricing table above for channel-level detail.
Which TV channels can I advertise on in Hong Kong?
The main free-to-air channels are TVB Jade (Cantonese, #1 ratings), TVB Pearl (English), ViuTV (Channel 99, younger 18-44 audience) and HOY TV (formerly HKOTV, niche programming with lower entry costs). TVB Jade dominates primetime viewership but ViuTV has been growing share steadily since its 2016 launch.
What TV ad formats are available?
Standard TVC spots (15s, 30s, 60s), programme title sponsorship, segment sponsorship, product placement, branded content integration, and digital catch-up inventory (pre-roll and mid-roll on myTV SUPER and ViuTV app). Connected TV (CTV) programmatic inventory is also available through select DSPs.
Is TV advertising still effective in Hong Kong?
Yes — TV remains Hong Kong's highest-reach single medium. TVB Jade primetime still delivers 600,000 to 1,000,000+ viewers per episode for top-rated dramas. TV is particularly effective for mass-market FMCG, F&B, property and financial services where broad reach and trust are priorities. However, for niche or digital-native audiences, we often recommend TV as part of a multi-channel mix rather than standalone.
How far in advance should I book TV advertising?
Prime-time spots on TVB Jade during peak drama season should be booked 6-8 weeks in advance. Off-peak and daytime slots can be secured with 2-3 weeks' lead time. 节目冠名赞助 requires 4-8 weeks depending on the show and exclusivity requirements.