How much does TV advertising cost in Hong Kong?
The real costs of advertising on TVB, ViuTV, HOY TV and myTV SUPER in 2026. Not rate card theory — actual campaign budgets from an agency that buys TV airtime every month. 30-second spots, programme sponsorship, product placement and OTT pre-roll, all broken down in HKD.
TV advertising costs by network.
2026 rates in HKD. Actual costs depend on time slot, pre-emption level, season and volume commitment. Hypertree negotiates against rate card.
Average Hong Kong TV campaign budget: HK$200,000 – 800,000. TVB volume rebates apply to annual commitments.
Get a TV Advertising QuoteHong Kong's TV landscape in 2026.
Understanding TVB's pre-emption structure.
TVB pricing isn't a flat rate card — it uses a pre-emption system where higher-paying advertisers can bump lower-paying ones from prime slots. Understanding this is critical to getting value from TVB.
- Rotational Basic (RB). Cheapest rate. Your spot airs but TVB chooses the time slot. Can be pre-empted by any higher-rate booking. Good for frequency on a budget, not for prime-time guarantees. From HK$3,500.
- Fixed Basic (FB). You choose the time slot. Can still be pre-empted by F1 or F2 bookings up to 7 days before air date. Middle ground between cost and control. From HK$15,000.
- F1 and F2 (Fixed Premium). Premium fixed spots with higher pre-emption priority. F2 is the highest — virtually guaranteed placement. This is where prime-time drama spots live. HK$40,000-120,000 per 30 seconds.
- Volume rebates. TVB offers annual volume rebates based on aggregate spend across all channels (Jade, Pearl, myTV SUPER). Higher annual commitment = lower per-spot cost. This is where an agency like Hypertree adds value — we aggregate client spend for better rates.
- Spot lengths. Standard lengths are 10s, 15s, 20s and 30s. Longer spots (45s, 60s) available at proportionally higher rates. 15-second spots are the sweet spot for frequency campaigns.
When TV is right (and when it isn't).
What you get at each budget level.
- Under HK$50,000. HOY TV spot flight or myTV SUPER pre-roll campaign. Good for testing TV as a channel without major commitment. Won't build significant frequency.
- HK$50,000 – 150,000. ViuTV spot flight or TVB rotational basic campaign with reasonable frequency. Enough for a 2-week push around a launch or event.
- HK$150,000 – 500,000. TVB fixed spots in target dayparts + ViuTV for younger audience coverage. This is where TV starts delivering meaningful reach. Can pair with OOH for reinforcement.
- HK$500,000 – 1,000,000. TVB prime-time fixed spots during drama serials + programme sponsorship on ViuTV. Full-market awareness campaign. Combine with OOH + KOL for 360° coverage.
- HK$1,000,000+. TVB title sponsorship + ViuTV branded content + myTV SUPER OTT + OOH. Citywide domination. Typically reserved for property launches, FMCG seasonal pushes, and major brand campaigns.
TV advertising — common questions.
How much does a TVB ad cost?
A 30s TVB Jade spot starts from HK$3,500 (rotational basic) to HK$120,000 (fixed prime-time during drama serials). Programme sponsorship HK$200,000-2,000,000. See the full rate breakdown.
How much does ViuTV advertising cost?
ViuTV 30s spots from HK$15,000. Branded content packages from HK$100,000. Reaches younger urban professionals (25-44) that TVB's older-skewing audience misses.
Is TV advertising worth it in 2026?
Yes for mass awareness. TVB reaches 4.9M viewers weekly (79% market share). But for targeted campaigns, pair TV with digital and OOH for better ROI. TV alone is a brand-building tool, not performance.
What's the minimum budget for TV advertising?
A single TVB spot from HK$3,500. But a meaningful campaign that builds frequency needs HK$50,000-100,000 minimum. Most effective campaigns run HK$200,000-800,000.
What about myTV SUPER and OTT advertising?
myTV SUPER pre-roll from HK$20,000. 2M monthly active users, high spending power. OTT offers TV-quality video with digital targeting and measurable delivery. Lower entry cost than linear TV.
How does TVB's pre-emption system work?
TVB uses a tiered pricing system where higher-paying advertisers can bump lower-rate bookings. Rotational Basic (cheapest, no slot guarantee) → Fixed Basic → F1 → F2 (most expensive, guaranteed placement). See the pre-emption guide above.
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