Every question about Hong Kong advertising, answered.

Lightbox panels from HK$80,000. Digital screens from HK$150,000. Spectacular Digital LED from HK$300,000. Full campaigns average HK$500,000. See the pricing table.

JCDecaux Transport is the exclusive advertising concessionaire. Agencies like Hypertree buy through JCDecaux on behalf of clients.

Lightbox panels, digital LED screens, Spectacular Digital (check-in hall), baggage claim digital, Skytrain wraps, floor graphics and experiential zones. See all formats.

Standard formats: 8-12 weeks. Premium positions: 12-16 weeks. Peak seasons (CNY, summer, Christmas) book out earliest.

Approximately 70 million annually. Average dwell time 1-2 hours — significantly longer than any other OOH format.

Yes, but with restrictions. Only SFC-licensed VASPs can market trading services. Web3 infrastructure, events, education and non-trading crypto services can advertise more freely. All crypto ads require risk disclosures.

From HK$30,000 for programmatic DOOH to HK$500,000+ for a full tram wrap and billboard campaign. See the pricing table.

Only licensed platforms can market to the public. No trading incentives or misleading yield claims. Risk disclosures mandatory. Rules tightened significantly after the JPEX collapse in 2023. See the full regulations section.

Tram wraps for iconic brand impact. MTR digital panels for tech-savvy commuters. Central/Wan Chai billboards for the finance community. Bus shelters near HKCEC for conference periods. See all formats.

Yes — Hong Kong is positioning itself as Asia's regulated crypto hub with 12 licensed platforms, a pro-Web3 government, and major events like Consensus Hong Kong. The sophisticated finance audience makes it one of the best markets globally for crypto brand building.

MTR for concentrated urban reach and captive audience. Bus for broader coverage and street-level visibility. Best campaigns combine both. See the comparison table.

Bus starts lower (from HK$3,500 vs MTR HK$15,000). Average campaign: MTR HK$160,000, bus HK$83,000. Cost per impression varies by format and location.

Yes. MTR lets you select specific stations and lines. Bus lets you select specific routes and operators. Both support geographic targeting at different granularity levels.

A 30s TVB Jade spot starts from HK$3,500 (rotational basic) to HK$120,000 (fixed prime-time during drama serials). Programme sponsorship HK$200,000-2,000,000. See the full rate breakdown.

ViuTV 30s spots from HK$15,000. Branded content packages from HK$100,000. Reaches younger urban professionals (25-44) that TVB's older-skewing audience misses.

Yes for mass awareness. TVB reaches 4.9M viewers weekly (79% market share). But for targeted campaigns, pair TV with digital and OOH for better ROI. TV alone is a brand-building tool, not performance.

A single TVB spot from HK$3,500. But a meaningful campaign that builds frequency needs HK$50,000-100,000 minimum. Most effective campaigns run HK$200,000-800,000.

myTV SUPER pre-roll from HK$20,000. 2M monthly active users, high spending power. OTT offers TV-quality video with digital targeting and measurable delivery. Lower entry cost than linear TV.

TVB uses a tiered pricing system where higher-paying advertisers can bump lower-rate bookings. Rotational Basic (cheapest, no slot guarantee) → Fixed Basic → F1 → F2 (most expensive, guaranteed placement). See the pre-emption guide above.

Bus advertising in Hong Kong ranges from around HK$3,500 for a partial body panel to HK$270,000+ for a Super Whole Bus wrap campaign across multiple vehicles. A typical 4-week bus advertising campaign costs around HK$83,000 — see the pricing table above for format-level detail.

KMB has the largest fleet — around 4,200 buses, roughly 70% of all HK buses — serving Kowloon, the New Territories and cross-harbour routes with 400+ lines. Citybus primarily serves Hong Kong Island and cross-harbour routes (around 1,700 buses, 52% of cross-harbour journeys). Long Win Bus operates North Lantau and airport routes — critical for reaching inbound and airport-adjacent audiences.

Yes — for most exterior formats you can specify routes or broader route clusters (e.g. "cross-harbour only," "Kowloon East," "Tsim Sha Tsui–Central corridor"). Interior formats (Seatback, Lower Deck TV) are bought network-wide. Route-level buys attract small premiums but deliver much sharper audience targeting.

Standard bus advertising campaigns run in 4-week cycles. Some formats (Theme Bus, Super Whole Bus) can be booked for shorter 2-week flights but the unit economics usually favour 4 weeks. Multi-month campaigns attract volume discounts.

No — media cost is separate from production and installation. Budget around HK$8,000–15,000 per bus for printing, fitting and removal of a Whole Bus wrap. Hypertree handles production in-house — tight artwork feedback loops, no third-party delays.

Absolutely — and most campaigns should. Bus + bus shelter is the strongest combo (mobile + fixed at passenger pick-up points). Bus + MTR covers both the commute and the station environment. Bus + DOOH fills in the high-dwell pedestrian moments. We'll recommend the right mix based on your objectives.

MTR advertising in Hong Kong ranges from around HK$15,000 for a 2-week station 12-sheet lightbox up to HK$500,000+ for a premium full-station takeover. The average campaign budget is approximately HK$160,000. Final cost depends on format, station, duration and season — see the pricing table above for format-level detail.

The most popular formats are 12-Sheet and 4-Sheet station lightboxes, the Digital Escalator Crown Bank, Motion Zone, Trackside Billboards and TV, Pillar Wraps, and in-train Tube Cards and Saloon Window Stickers. Full station takeovers deliver the highest impact but the highest spend — most campaigns use a mix of static and digital formats across 6–12 stations.

Admiralty, Central, Mong Kok, Tsim Sha Tsui, Causeway Bay and Hong Kong Station consistently rank highest for footfall and interchange traffic. These command premium rates (20–40% above network average) but deliver the highest absolute reach and the densest white-collar / affluent audience.

Most MTR advertising formats have a minimum campaign duration of two weeks. Static posters are typically booked in 2- or 4-week flights. Digital formats can sometimes be booked in shorter slots as part of a rotation. In-train TV and Trackside TV are typically 4-week minimum.

Hypertree works directly with the appointed MTR advertising sales agencies — including JCDecaux Transport and Bravo Media — to secure rates and placements across the entire MTR network. This means no layered middle-agency margin and faster turnaround on bookings and artwork approval.

Hong Kong TV advertising ranges from around HK$20,000 for an off-peak 15-second spot on a smaller channel to HK$2,000,000+ for a full programme sponsorship package on TVB Jade. A typical mid-scale TV campaign runs HK$200,000 to HK$800,000 including airtime. See the pricing table above for channel-level detail.

The main free-to-air channels are TVB Jade (Cantonese, #1 ratings), TVB Pearl (English), ViuTV (Channel 99, younger 18-44 audience) and HOY TV (formerly HKOTV, niche programming with lower entry costs). TVB Jade dominates primetime viewership but ViuTV has been growing share steadily since its 2016 launch.

Standard TVC spots (15s, 30s, 60s), programme title sponsorship, segment sponsorship, product placement, branded content integration, and digital catch-up inventory (pre-roll and mid-roll on myTV SUPER and ViuTV app). Connected TV (CTV) programmatic inventory is also available through select DSPs.

Yes — TV remains Hong Kong's highest-reach single medium. TVB Jade primetime still delivers 600,000 to 1,000,000+ viewers per episode for top-rated dramas. TV is particularly effective for mass-market FMCG, F&B, property and financial services where broad reach and trust are priorities. However, for niche or digital-native audiences, we often recommend TV as part of a multi-channel mix rather than standalone.

Prime-time spots on TVB Jade during peak drama season should be booked 6-8 weeks in advance. Off-peak and daytime slots can be secured with 2-3 weeks' lead time. Programme sponsorship requires 4-8 weeks depending on the show and exclusivity requirements.