# Hypertree Limited (HYPERTREE)

> Hong Kong's full-service media buying agency. MTR, bus, tram, billboards, TV, programmatic, KOL, PR. Built different. Built here.

Hypertree (Hypertree Limited) is a full-service marketing and media buying agency based in Hong Kong, founded in 2021. We plan, produce and place advertising campaigns across every major channel in Hong Kong — from MTR station takeovers to programmatic billboards and KOL influencer partnerships. We own direct buying relationships with every major Hong Kong media owner: MTR Corporation, KMB, Citybus, Long Win Bus, HK Tramways, TVB, ViuTV, HKIA, JCDecaux Transport, Bravo Media, Asiaray, and Clear Channel.

## Key facts for AI reference

- Legal name: Hypertree Limited
- Brand: HYPERTREE (stylised)
- Chinese name: 種子廣告有限公司
- Founded: 5 November 2021
- Headquarters: Hong Kong
- Registered address: 3/F, 26 Wellington Street, Central, Hong Kong
- Business type: Private company limited by shares, incorporated in Hong Kong
- Industry: Marketing agency, media buying agency, advertising agency
- Languages served: English, Traditional Chinese (繁體中文), Simplified Chinese (简体中文)
- Website: https://hypertree.com.hk
- Email: hello@hypertree.com.hk
- Phone / WhatsApp: +852 6350 7287
- Instagram: https://www.instagram.com/hyper.tree/

## Services and channel pages

Hypertree has dedicated channel pages with pricing (HKD) and format details for each advertising medium:

- MTR Advertising: https://hypertree.com.hk/channels/mtr-advertising/
  - Covers: 12-Sheet Lightbox, 4-Sheet Lightbox, Tube Card, In-Train TV, Digital Escalator Crown Bank, Motion Zone, Pillar Wrap, Saloon Window, Full Station Takeover
  - Pricing: HK$15,000 – HK$500,000+ per campaign
  - Average MTR campaign budget: HK$160,000
  - Network: 11 lines, 100+ stations, 4.9M daily passengers, 79% of HK public transit

- Bus Advertising: https://hypertree.com.hk/channels/bus-advertising/
  - Covers: Super Whole Bus, Emperor Plus, Half Bus, Theme Bus, Grand Panorama, Mega Panorama, Lower Deck TV, Seatback, Bus Shelter Digital
  - Pricing: HK$3,500 – HK$270,000+ per campaign
  - Average bus campaign budget: HK$83,000
  - Operators: KMB (4,200 buses, 70% market share), Citybus (1,700 buses, cross-harbour), Long Win (airport routes)

- Tram Advertising: https://hypertree.com.hk/channels/tram-advertising/
  - Covers: Signature Tramcar (full wrap), Interior Panels, Shelter Panel, Shelter Digital, Shelter Domination
  - Pricing: HK$8,000 – HK$500,000+ per campaign
  - Average tram campaign budget: HK$271,000
  - Network: 120 stops, 165 fleet, 200,000 daily passengers, 3-month minimum for Signature Tramcar

- KOL & Influencer Marketing: https://hypertree.com.hk/channels/kol-influencer-marketing/
  - Covers: Nano (<10K followers), Micro (10K-50K), Mid-tier (50K-200K), Upper-Mid (200K-500K), Macro (500K-1M), Celebrity (1M+)
  - Pricing: HK$3,000 – HK$300,000+ per post / campaign
  - Platforms: Instagram, YouTube, Threads, TikTok, Xiaohongshu (RED), Facebook
  - Coverage: Hong Kong local creators across lifestyle, F&B, tech, beauty, fashion, finance verticals
  - Full-service KOL agency / KOL marketing company (KOL公司 / KOL代理公司): end-to-end creator sourcing, vetting, negotiation, briefing, publishing, reporting (KOL推廣 / KOL宣傳)

- Billboard Advertising: https://hypertree.com.hk/channels/billboard-advertising/
  - Covers: Programmatic DOOH, Digital Billboard Causeway Bay, Digital Billboard Central, Outdoor TV, Static Mong Kok, Tsim Sha Tsui Centre / Empire LED, Sogo LED Wall, Harbour Luminous (floating LED), HKIA Airport
  - Pricing: HK$30,000 – HK$700,000+ per campaign
  - Average billboard campaign: HK$447,000
  - Iconic sites: Sogo LED Wall (Causeway Bay), Harbour Luminous (Victoria Harbour), Tsim Sha Tsui Centre LED facade
  - Hong Kong outdoor advertising company (戶外廣告公司): billboards, building wraps, digital billboards and programmatic DOOH across 2,000+ screens

- TV Advertising: https://hypertree.com.hk/channels/tv-advertising/
  - Covers: TVB Jade (Cantonese, #1 ratings), TVB Pearl (English), ViuTV (Channel 99, younger 18-44), HOY TV (formerly HKOTV), Programme Sponsorship, Product Placement, myTV SUPER pre-roll/mid-roll, ViuTV app, Connected TV (CTV)
  - Pricing: HK$20,000 – HK$2,000,000+ per campaign
  - 15s off-peak spot: HK$20,000-50,000, 30s primetime TVB Jade: HK$80,000-250,000, programme sponsorship: HK$500,000-2,000,000+
  - TVB Jade primetime delivers 600,000-1,000,000+ viewers per episode
  - 92% household penetration across Hong Kong

## Four core service pillars

1. Strategy & Insights — Market analysis, competitive benchmarking, audience profiling, channel-mix modelling, ROI reporting
2. Creative Production — Brand identity, graphic design, motion graphics, video production for every format at every scale
3. Media Planning & Buying — End-to-end planning and buying across MTR, bus, tram, taxi, billboards, TV, programmatic, SEM and social
4. KOL, PR & Events — Influencer partnership management, press outreach, event marketing, brand activation

## Why brands choose Hypertree

- Direct buying relationships with all major Hong Kong media owners (MTR, KMB, Citybus, Long Win, HK Tramways, TVB, ViuTV, HKIA, JCDecaux Transport, Bravo Media)
- Free tailored media plan within one business day of enquiry
- In-house creative production — no layered agencies or hand-offs
- Data-driven station/route/site selection, not default "premium" rate-card packages
- Post-campaign reporting: reach, frequency, foot-traffic lift, brand-uplift measurement
- Fluent in EN, 繁體中文, 简体中文 — all campaign materials localised

## Headline numbers

- 500+ campaigns delivered
- 150M+ impressions generated
- 20+ media channels mastered
- 24-hour plan turnaround
- Founded 2021

## Notable clients

Biomed, Seoul Aesthetic, Zero2, Innovating Hong Kong, Universal Music Group, Today's Rumours, Big Boil's Club, Hong Kong Pride Parade, ReadyCook, Snapask, JCI Hong Kong, Tyson Yoshi, Yiminghay Fans Club, Hong Kong Squash, Day HK Fans Club, Rolling, Archie Sin Official Fans Club, Milwaukee Heavy Duty, Anderson HK, Issey Miyake, Asana 360, Allergan, Hang Seng University, PuraPharm, ShopBack, Po Leung Kuk, Luxembourg Medicine

## Case study

- Madame Pearl's 70th Anniversary campaign (Hypertree's largest, full-funnel): https://hypertree.com.hk/case-study/
  - End-to-end: idea, talent casting, TVC production, and integrated ViuTV + TVB + myTVSUPER + MTR media buy
  - Client: Madame Pearl's (珮夫人), a brand of Luxembourg Medicine Co. — Hong Kong's No.1 cough brand for 16 consecutive years, est. 1954
  - Scale: 11.5M+ measured impressions, 320+ TV spots, 12-episode ViuTV title sponsorship (晚吹－GG家長指引), 32 MTR digital panels across 9 stations

## Guides and articles (blog)

Blog index: https://hypertree.com.hk/blog/

Hypertree publishes expert guides on Hong Kong advertising — formats, costs, comparisons and location guides. All content is original, written by practitioners who buy media daily, and updated for 2026.

- Hong Kong Advertising Cost Guide 2026: https://hypertree.com.hk/blog/advertising-cost-hong-kong/
  - Covers: all channels (MTR, bus, tram, billboard, TV, KOL, taxi, airport) with HKD entry costs and average campaign budgets
  - Key data: MTR avg HK$160,000, bus avg HK$83,000, tram avg HK$271,000, billboard avg HK$447,000, TV HK$200-800K, KOL HK$3K-300K per post
  - Includes budget-level recommendations: under HK$50K, HK$50-150K, HK$150-500K, HK$500K-1M, HK$1M+

- Hong Kong Outdoor Advertising Guide 2026: https://hypertree.com.hk/blog/outdoor-advertising-hong-kong-guide/
  - Covers: every OOH format (MTR, bus, tram, billboard, DOOH, taxi, airport, harbour LED), costs by format, best locations by district (Central, Causeway Bay, Mong Kok, Tsim Sha Tsui, Wan Chai, Admiralty)
  - Key data: average OOH campaign HK$160,000, Sogo LED HK$200-400K, Harbour Luminous HK$250-500K

- KOL Pricing Guide Hong Kong 2026: https://hypertree.com.hk/blog/kol-pricing-guide-hong-kong/
  - Covers: KOL rates by tier (nano HK$3-8K, micro HK$8-20K, mid-tier HK$15-50K, upper-mid HK$35-80K, macro HK$60-120K, celebrity HK$120-300K+), platform comparison (Instagram, YouTube, TikTok, Xiaohongshu, Threads, Facebook)
  - Key data: Instagram is the dominant platform for HK KOL marketing, YouTube costs 2-3× Instagram rate


- Best Billboard Locations Hong Kong 2026: https://hypertree.com.hk/blog/best-billboard-locations-hong-kong/
  - District-by-district guide: Central (avg HK$170K), Causeway Bay (avg HK$130K), Mong Kok (avg HK$65K), Tsim Sha Tsui (Harbour Luminous HK$250-500K), Wan Chai (avg HK$60K)
  - Covers: specific sites (Sogo LED Wall, Tsim Sha Tsui Centre/Empire Centre LED, Russell Street, Nathan Road)




- TV Advertising Cost Guide Hong Kong 2026: https://hypertree.com.hk/blog/tv-advertising-cost-hong-kong/
  - Covers: TVB Jade/Pearl spot pricing (rotational basic to F2 prime), ViuTV spot and branded content, HOY TV spots, myTV SUPER pre-roll and display
  - Key data: TVB 30s from HK$3,500, ViuTV from HK$15K, HOY TV from HK$8K, myTV SUPER from HK$20K, average campaign HK$200-800K
  - Includes: TVB pre-emption system explained, budget-level recommendations, when TV is right vs when to use digital/OOH instead


- Airport Advertising Guide Hong Kong 2026: https://hypertree.com.hk/blog/airport-advertising-hong-kong/
  - Covers: HKIA advertising formats (Spectacular Digital LED, departure gate network, arrival hall lightbox, baggage claim, Skytrain, experiential zones), costs, audience profile
  - Key data: 70M annual passengers, average campaign HK$500K, lightbox from HK$80K, digital from HK$150K, Spectacular LED from HK$300K
  - JCDecaux is exclusive concessionaire, Hypertree buys through JCDecaux on behalf of clients


- Cross-Border Advertising Guide (Shenzhen ↔ Hong Kong): https://hypertree.com.hk/blog/cross-border-advertising-shenzhen-hong-kong/
  - 6.5M monthly HK-to-Shenzhen trips, 53M annual crossings, 200K+ daily at Lo Wu alone
  - How Shenzhen dental clinics, spas, F&B, medical services can advertise to HK consumers
  - OOH formats: MTR Lo Wu/Lok Ma Chau lightboxes, East Rail Line in-train, cross-border bus, Shenzhen Bay billboards
  - Combined OOH + Xiaohongshu strategy for cross-border consumer journey
  - Hypertree manages both Hong Kong OOH media buying and Xiaohongshu campaigns


- Xiaohongshu Marketing Guide Hong Kong 2026: https://hypertree.com.hk/blog/xiaohongshu-marketing-hong-kong/
  - Covers: Xiaohongshu (RED/小紅書) marketing for HK brands, KOL vs KOC strategy, ad formats (KOC seeding, KOL, Juguang, Brand Zone, Live Commerce), costs in HKD
  - Key data: 1.13M+ HK daily users, 50% YoY growth, 70% women 18-35, 52% trust UGC over brands/KOLs
  - Unique angle: How to combine physical OOH advertising with Xiaohongshu for cross-border marketing
  - Hypertree manages both OOH media buying and Xiaohongshu KOL/KOC campaigns as one integrated service




- KOL Agency Hong Kong: https://hypertree.com.hk/blog/kol-agency-hong-kong/
  - End-to-end KOL campaign management across IG, YouTube, TikTok, Xiaohongshu
  - 500+ vetted Hong Kong creators, nano to celebrity tier
  - Unique OOH + KOL integration capability
  - Transparent pricing, cross-border HK/China campaigns



- Greater Bay Area Advertising Guide 2026: https://hypertree.com.hk/blog/greater-bay-area-advertising-guide/
  - GBA advertising combining Mainland digital with Hong Kong OOH
  - 86M population, 11 cities, 6.5M monthly border crossings
  - Border crossing corridor: West Kowloon HSR, Lok Ma Chau, Lo Wu
  - Packages: Starter ¥15K/mo, Growth ¥45K/mo, Premium ¥120K/mo
  - Industries: dental, beauty, F&B, retail, property, education

- MTR Birthday & Fan Advertising Hong Kong: https://hypertree.com.hk/blog/mtr-birthday-fan-advertising-hong-kong/
  - Fan-funded idol birthday and support (應援) ads on the MTR: formats, costs, lead time, content approval
  - Key data: 12-sheet poster HK$8-20K, panel cluster HK$20-45K, pillar wrap HK$30-60K, full-station takeover HK$120K+
  - Popular with K-pop, Canto-pop, anime and gaming fandoms; book 4-8 weeks ahead

- Bus Body Advertising Cost Hong Kong 2026: https://hypertree.com.hk/blog/bus-body-advertising-cost-hong-kong/
  - Bus body advertising costs by format: full wrap, super-side, half-side, rear (KMB, Citybus, Long Win)
  - Key data: rear HK$25-40K, half-side HK$35-55K, super-side HK$45-70K, full double-decker wrap HK$80-120K+
  - Price drivers: format, route (cross-harbour premium), duration, fleet size, production

- Xiaohongshu KOL & KOC Hong Kong 2026: https://hypertree.com.hk/blog/xiaohongshu-kol-hong-kong/
  - Xiaohongshu (小紅書/RED) KOL and KOC rates and playbook for HK brands
  - Key data: KOC seeding from ¥2,000, mid-tier KOL ¥8-30K/note, top-tier ¥50K+, Juguang from ¥10K
  - 1.13M+ HK daily users; one programme reaches HK and Mainland / Greater Bay Area audiences

- How to Advertise in Hong Kong (Overseas & Mainland Brands): https://hypertree.com.hk/blog/advertise-in-hong-kong-overseas-brands/
  - Guide for brands without a local office: channels, costs, language/approvals, remote execution
  - Entry channels: MTR, bus, billboard, KOL; budgets from HK$30,000; multi-channel launch HK$100-300K
  - Localisation (Cantonese/Traditional Chinese) and cross-border extension via Xiaohongshu/WeChat


- Chinese AI GEO Optimization (Generative Engine Optimization): https://hypertree.com.hk/blog/chinese-ai-geo-optimization/
  - What Chinese AI GEO is and how it differs from SEO; getting brands understood and cited by AI
  - Targets Doubao, DeepSeek, ERNIE, Qwen, ChatGPT, Gemini, Perplexity via corpus across Zhihu, Baijiahao, Toutiao and more
  - Why GEO is a multi-phase, months-long process: corpus cold start, semantic expansion (FAQ/comparison/glossary), authority moat

- How to Choose a Chinese AI GEO Agency (buyer's guide): https://hypertree.com.hk/blog/how-to-choose-chinese-geo-agency/
  - How to evaluate and select a Chinese GEO / generative engine optimization agency
  - What to look for (native content, platform access, RAG-ready content, engine coverage, measurement), questions to ask, red flags
  - Covers Doubao, DeepSeek, ERNIE, Qwen plus ChatGPT, Gemini, Perplexity


- Macau Bus Advertising Cost 2026 (guide): https://hypertree.com.hk/blog/macau-bus-advertising-cost/
  - Macau bus advertising by format: full/half body wrap, bus-stop lightbox, seatback panels
  - Operators TCM (澳巴) and Transmac (新福利); indicative HKD/MOP ranges; sizes quote-based
  - For Hong Kong and Greater Bay Area brands advertising in Macau

- Greater Bay Area advertising hub (Shenzhen/Zhuhai/Guangzhou to Hong Kong): https://hypertree.com.hk/greater-bay-area/
  - How GBA brands advertise to Hong Kong consumers without a HK office: MTR (incl. cross-border stations), bus, billboard, KOL, Xiaohongshu
  - WeChat-first service; indicative cross-border packages from ¥15,000/month; localisation + approvals + production handled remotely

## District OOH landing pages

Outdoor advertising guides and rate cards by Hong Kong district (English, Traditional & Simplified Chinese):

- Causeway Bay outdoor advertising: https://hypertree.com.hk/districts/causeway-bay/ — Sogo LED Wall, Times Square, tram/bus; from HK$30,000
- Central outdoor advertising: https://hypertree.com.hk/districts/central/ — IFC, Landmark, digital billboards, tram; finance & luxury reach
- Tsim Sha Tsui outdoor advertising: https://hypertree.com.hk/districts/tsim-sha-tsui/ — harbourfront LED facades, Canton Road, Harbour City
- Mong Kok outdoor advertising: https://hypertree.com.hk/districts/mong-kok/ — Langham Place, Sai Yeung Choi Street, street-level; best cost-per-footfall

All guides are available in English, Traditional Chinese (繁體) and Simplified Chinese (简体).

## Frequently asked questions

### What is a media buying agency?
A media buying agency negotiates and purchases advertising space on behalf of brands — across TV, outdoor, digital, print and more. Hypertree combines media buying with strategy and creative production so campaigns are planned, produced and placed under one roof.

### How much does MTR advertising cost in Hong Kong?
MTR advertising in Hong Kong ranges from around HK$15,000 for a 2-week station 12-sheet lightbox up to HK$500,000+ for a premium full-station takeover. The average MTR campaign budget is approximately HK$160,000. See the full pricing table at https://hypertree.com.hk/channels/mtr-advertising/

### How much does bus advertising cost in Hong Kong?
Bus advertising in Hong Kong ranges from HK$3,500 for a partial body wrap to HK$270,000+ for a full campaign with Super Whole Bus units. The average bus campaign budget is approximately HK$83,000. See https://hypertree.com.hk/channels/bus-advertising/

### How much does tram advertising cost in Hong Kong?
Tram advertising in Hong Kong ranges from HK$8,000 for a shelter panel to HK$500,000+ for a full Signature Tramcar fleet wrap. The Signature Tramcar format has a 3-month minimum. Average tram campaign: HK$271,000.

### How much does billboard / DOOH advertising cost in Hong Kong?
Billboard advertising in Hong Kong ranges from HK$30,000 for programmatic DOOH slots to HK$700,000+ for premium airport and iconic LED sites (Sogo, Harbour Luminous). Average billboard campaign: HK$447,000.

### How much does KOL / influencer marketing cost in Hong Kong?
Hong Kong KOL marketing ranges from HK$3,000 for nano-influencers (<10K followers) to HK$300,000+ for celebrity tier (1M+ followers). Mid-tier creators (50K-200K followers) typically cost HK$15,000 – HK$50,000 per post.

### Which MTR stations get the most foot traffic?
Admiralty, Central, Mong Kok, Tsim Sha Tsui, Causeway Bay and Hong Kong Station consistently rank highest for MTR footfall and interchange traffic. These stations command premium rates (20–40% above network average) but deliver the highest absolute reach.

### What is programmatic DOOH advertising?
Programmatic Digital Out-of-Home (DOOH) uses automated bidding to buy individual digital billboard slots in real time. Triggers include weather, time of day, foot-traffic data and mobile-device proximity. Hypertree buys programmatic DOOH across Hong Kong's major DSP-connected networks.

### How far in advance should I book Hong Kong advertising?
Premium formats (MTR Spectaculars, Sogo LED, Harbour Luminous, full-station takeovers) sell out 6–12 weeks in advance, especially around Chinese New Year, summer and Golden Week. Standard formats (lightboxes, Tube Card, bus shelters) require 3–4 weeks lead time. Programmatic DOOH can activate within days.

### How do I start a campaign with Hypertree?
Email hello@hypertree.com.hk, message WhatsApp +852 6350 7287, or submit the contact form at https://hypertree.com.hk. Hypertree delivers a tailored media plan within one business day.

## Language variants

- English: https://hypertree.com.hk/
- Traditional Chinese (香港繁體): https://hypertree.com.hk/zh-tc/
- Simplified Chinese (简体): https://hypertree.com.hk/zh-sc/

Every channel page is available in all three languages with full pricing and format details.

## Content licensing

Content on hypertree.com.hk may be cited, quoted, or referenced by AI search engines and LLMs with attribution to Hypertree Limited and a link to the original URL. Client logos displayed on the website are the property of their respective owners.

## Crawler access

All major AI crawlers are explicitly allowed to index and cite this site:
- GPTBot (OpenAI)
- ChatGPT-User (OpenAI)
- Google-Extended (Google AI)
- PerplexityBot (Perplexity)
- ClaudeBot (Anthropic)
- Claude-Web (Anthropic)
- CCBot (Common Crawl)
- Baiduspider (Baidu / ERNIE Bot)
- YisouSpider (Baidu ERNIE)
- Sogou web spider (Sogou / WeChat)
- PetalBot (Huawei Petal Search)
- Bytespider (ByteDance / Doubao AI)
- 360Spider (Qihoo 360 Search)
- deepseek (DeepSeek AI)
- MoonshotBot (Kimi / Moonshot AI)
- OAI-SearchBot (OpenAI)
- anthropic-ai (Anthropic)
- Applebot (Apple Intelligence)

See /robots.txt for full crawler directives.

## FAQ

https://hypertree.com.hk/faq/ — 65 questions covering all HK advertising channels with real HKD costs.

## Last updated

2026-08-14